The goal of this project was to help Marin Bikes raise brand awareness by providing an application with real utility for the mountain biking market. Using UX methodologies, my group of four UX Designers set out to create an iPhone app that enables users who are interested in mountain biking to find a community to share those experiences with.
User Research, Market Research, User Interviews, Data Synthesis, Rapid Prototyping, Lean Product Ideation, Copywriting, User Interface Design, Visual Design
We discovered that people want be a part of a community and feel a sense of belonging when they hit the trails to go mountain biking.
We responded to extensive user interviews and surveys by creating an app that makes it easy for someone to join rides or biking groups, ultimately serving as a way to bring bikers and outdoor enthusiasts together.
Product direction follows the users, so to determine user needs, we conducted consumer research by surveying over 130 people who were either outdoor enthusiasts, avid bikers, or somewhere in between. We also conducted extensive user interviews with 3-4 outdoor enthusiasts and avid cyclists.
As a team, we synthesized the user data by analyzing survey results and sifting through interview results. During this process, we created an affinity map to aggregate the data and discovered the following:
Strava has served every need I’ve had. Can’t think of anything else that would be valuable to me, personally." - Greg, an avid urban cyclist
"If I were to use any app that would be related to any sort of biking experience, it would have to offer something more than Strava.” - Tom, Survey Participant
Using the research we gathered from surveys, interviews, and some market research, we synthesized our data to develop the following personas:
We focused on Ryan and Ani to guide our designs, coming back to these personas and their pain points to help spark ideas and dictate the design decisions we made.
After synthesizing our data and determining user goals, the team used Lean UX methologies to begin sketching and rapid prototyping to brainstorm ideas for our app.
Through this process, we developed three concepts with our personas in mind: a Social Community app, Trails app, and Emergency app. After some discussions with users and fellow designers in our class, we decided to focus on the app concept encourages the social aspect of mountain biking. We developed a more comprehensive user flow to guide our design of the interface of the app, as seen below.
Based off the sketches we came up with in Design Studio, see below for my intial wireframes for the user flow of finding and RSVP-ing to a bike ride.
After receiving feedback on user testing, we iterated on components of the user interface to help the user flow through the process of searching and RSVPing for a group ride more easily. Some of what we learned from our user testing included: